Goodyear Tire & Rubber Co.’s stock prices plummeted more than 4 percent Wednesday after President Donald Trump called for a boycott of the company for a reported “zero tolerance” policy on “Make America Great Again” hats and “Blue Lives Matter” messages.

A photo posted to Twitter showed a slide allegedly part of Goodyear’s diversity training that listed appropriate slogans and organizations that may be showcased on employee attire. In the “acceptable” column is “Black Lives Matter” and “Lesbian, Gay, Bisexual, Transgender Pride” while statements such as “Blue Lives Matter,” “All Lives Matter,” “MAGA Attire,” and “Political Affiliated Slogans or Material,” are deemed “unacceptable.”


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