The United States women's national soccer team just won the FIFA World Cup with a 2-0 victory over the Netherlands and they got about 15.6 million viewers on average. That sounds like great news, but not so fast. Yes, they won and that's wonderful except for the fact that some of the players appear to be Trump hating Anti-Americans. The viewership sounds like a lot, but that's where the bad news comes in. The 15.6 million average viewers was the highest watched/rated match this year, but it was NOT enough to beat the World Cup from 2015.
The viewership actually DECLINED for women's soccer since 2015, which does not come as a shock if you factor in all the protesting about equal pay (for people who don't understand economics) and all the Trump bashing and "taking a knee" and throwing the American flag on the ground while celebrating their victory.
The report on AP News stated that "the match averaged 14.27 million viewers on Fox, according to the network and Nielsen, and peaked at 19.6 million. It was a 22 percent increase over last year’s FIFA World Cup men’s final between France and Croatia, which averaged 11.44 million.
The audience was down 43.8 percent from the 2015 final between the U.S. and Japan, which averaged 25.4 million viewers. That match though was played in Canada and started at 7 p.m. Eastern, compared to Sunday’s in France, which kicked off at 11 a.m. Eastern.
The Telemundo broadcast averaged 1.3 million and peaked at 2 million as the match concluded."
The report continued by stating that the match averaged about 589,000 viewers on the Internet and almost 300,000 more on Fox mobile apps, and yet another 300,000 on the NBC and Telemundo apps. This was still the most streamed women's World Cup match in history, but that's only because more people have more access to fast Internet and mobile devices than ever before. Still, the overall viewership of 2019 was less than that of 2015.
Another tidbit of information from AP News stated that "the CONCACAF Gold Cup final between the U.S. and Mexico averaged 2.9 million on Fox Sports 1, making it the most-viewed non-World Cup match in the network’s five-year history."
When the USA women's team talks about equal pay, well there's their answer right there. They need MORE people to watch and buy merchandise. The reason the men's teams are able to get paid more is because their sport generates more revenue. That's all this is about - the monetary bottom line.
More people watch men's sports and buy the tickets, merchandise, etc, therefore those teams and sports leagues have more money to put towards salaries.
The other thing to consider is that if women's soccer players want more money, then they can't be like Megan Rapinoe and alienate and insult half of the country by taking a knee during the National Anthem or insulting the president.
If Megan Rapinoe acted more classy and like a professional, then more people would be attracted to her as a fan.
Maybe the next teams to compete in the women's FIFA World Cup will take this information as advice on how to grow their game and not push people away from it.